434.985.7446
Updated: February 2021
Today’s breakthrough sign technologies and materials make bold, customized signage that’s perfect for brand recognition, wayfinding and aesthetic appeal. Your sign investment should deliver the right style and message—and that takes thought, prep work and insightful questions from the design team at Performance Signs. As Charlottesville’s local signage experts, we have over 20 years’ experience helping you convey your message with tailormade indoor and outdoor signs.
Although our list of questions may sometimes feel like an interrogation, please humor us. Remember, the more information we have, the better chance we’ll produce a sign that is cost-effective and perfect for achieving your goals!
All signs are NOT created equal, and no one wants to sink their ad budget into an ineffective design. A sign designed to speak clearly to customers about your unique product, service or mission becomes an investment that delivers value for years to come. To achieve that result, Performance Signs uses an in-depth discovery process that distills your signage needs and matches those needs to your budget. We want you to get the most bang for your buck, so we start by gathering vital information.
Interior or exterior? Window sign, framed sign, vehicle graphic or banner? Signs come in every conceivable shape, size and material, so narrowing the field is an essential first step. Depending on the sign’s use, it’s also important to consider color and contrast, moisture and UV resistance, visibility factors and mounting/support materials.
Should your sign identify a product, attract customers to your shop or create interest in a special promotion? Do you need to promote brand recognition? Catch people’s attention as they drive by your storefront? Knowing your end purpose for custom signs helps us recommend the most effective fonts, colors, materials and graphics.
Performance Signs crafts effective signage types for all price ranges. Knowing your budget (and your expectations) allows us to eliminate options that don’t fit within these guidelines. You get quality signage—without the unexpected sticker shock.
Coordinated signs build recognition and reinforce messaging for your business. The design pros at Performance Signs help you develop a signage and branding plan that achieves long-term promotional goals at prices you can afford. Please be patient with our discovery process, as it’s used to refine your vision and show you how to implement it with coordinated sign products like these:
To learn more about sign features, materials and uses, check out our online design gallery for inspiration. Then, call 434.985.7446 or contact Performance Signs online to schedule a no-obligation consultation or request an estimate. We can’t wait to work with you!